Create an app for Rebel Sport’s membership program, Rebel Active.
Audience
New and returning Rebel Sport customers who are either already members of Rebel Active or are about to sign up.
Solution
Design and develop a mobile app that highlights all the key benefits of the Rebel Active membership program. The app provides access to exclusive member offers, displays customers’ points balance, and shows their shopping history.
Project Constraints
Tight Deadlines
As this project was part of a timed design challenge, I had just one week to take it from concept to completion.
Limited Research
Given the one-week timeframe, I jumped straight into rapid iteration and end-to-end prototyping to deliver a functional solution on time.
Research
Design Inspiration
Completed a competitor analysis of brands like Nike and JD Sports to explore how they integrated both a mobile app experience and a membership program.
User Interviews/Surveys
My experience working at Rebel Sport allowed me to observe customer behaviour first-hand. I noticed that many customers were either surprised to find a balance on their membership or unaware that the membership program had changed in the last 12 months. These insights played a key role in shaping an early user persona to guide my design decisions.
Key Screens
Landing Screen
Landing Screen with Sign in
Landing Screen with Sign Up
Home Screen
My Orders Page
Profile Settings
My Rewards
App Settings
Reflections
1.
Having a basic template of colours, typography, and visual style greatly streamlined the design process, especially within a tight project timeline.
2.
I discovered my ability to deliver effective design solutions within a demanding 7-day timeframe.
3.
I significantly increased my knowledge of Figma and its wide range of plugins, which improved my design efficiency and enabled more creative problem-solving.
